Selling

Tailored sales strategies for private sellers and housebuilders

Access to affordable homes relies on expertise, integrity and a clear commitment to raising standards across the sector.

We provide dedicated sales and marketing support to housing associations, local authorities, and housebuilders, helping them connect eligible buyers with good-quality affordable homes. Our approach is specialist, informed and grounded in a deep understanding of shared ownership, shared equity, first homes and other affordable tenures.

Every instruction is shaped by detailed market insight, transparent processes and a focus on compliance. From pricing strategy and tenure positioning to enquiry handling, eligibility assessment and reservation management, we ensure buyers are supported clearly and confidently at every stage.

Education sits at the heart of what we do. We help applicants understand how affordable housing works, what they can afford and how to move forward, reducing fall-through rates and improving overall scheme performance. At the same time, we provide housing providers with structured reporting, clear communication and reliable delivery.

Our goal is simple: to improve access to affordable housing through professional, accountable sales and marketing services that raise standards and deliver consistent results.

Completed Developments

Homes Successfully Sold with Highlight’s Support

A selection of developments where Highlight Housing was instructed to support sales – offering property listings on leading portals, enquiry handling, eligibility and affordability screening, reservation and compliance, and sales progression through to completion of sale. Each scheme reflects a tailored, hands-on approach designed to achieve strong results across a range of tenures.

Castle View, Stirling
Shared Equity | 60% From £132,000
Tornagrain, Highland
Shared Equity | 60% From £126,000

Key Clientele